2024 is a very difficult year for most European e-commerce sellers. Because they have suffered huge challenges from Chinese e-commerce platforms "TEMU" and "SHEIN". These two companies exported a large amount of Chinese goods to Europe at incredibly low prices, causing a sharp drop in sales of local European e-commerce companies.
The same situation also poses challenges to our company (Yiwu Handing Import & Export Co., Ltd / ASD INTERNATIONAL TRADE LIMITED).
But even in such a difficult situation, our company has achieved great results this year. Therefore, under the company's future 5-year plan, we launched our own branding strategy and launched our company's first brand "ZACK". This logo is also the name of our company's founder, Mr. Zack. Because he has been implementing our company's 6 major principles, our company has always survived miraculously in times of crisis.
Therefore, in order to maintain and continue the founder's enthusiasm, we launched the "ZACK" brand.